Marsden Motors: Where Form Meets Function

‘Beautiful’ isn’t normally a word that would be used to describe a repair shop, but Marsden Motors breaks the mould, taking a design-led approach to the build and fit out of their new premises. Slick and sophisticated was the order of the day, creating a contemporary and welcoming space for clients to spend time in while waiting for their vehicles to be ready.

There aren’t any greasy seats or tatty 8-year-old magazines around here; the waiting room boasts Dulux Suede effect pale grey walls, contrasted with a slick black panelled reception desk, and pale oak toned herringbone on the floor. Still with an eye to practicality, the Whiteheads have opted for a sheet vinyl in a herringbone design. Durable, easy to clean and easy to install, the vinyl floor can simply be vacuumed and mopped to keep it maintained. There are no dirt traps or worries about it getting wet, or dirty shoes tracking debris in. Well considered furniture and decorating pieces style the space, nothing overly feminine or gimmicky.
Rather, subtle nods to the automotive industry: a beautiful, framed photograph of vintage cars on the beach, a collector’s Japanese race wheel repurposed into a coffee table. In the workshop, the minimalist approach and colour scheme continues with all white floors and walls with all black lifters and tools.

Looking at it through the customer's eyes, working out who is spending time in these spaces and making it more enjoyable for them to be there, is part of what has built Marsden Motors loyal following. As Marsden Motors has shown us, experiential retailing doesn’t need to be limited to shopping malls and restaurants, it is good for business in any sector, creating an inviting and shareable experience, which gets people talking about the place - which has to be good for business.