About Us
If you’re new to the Flooring Xtra story then it may come as a surprise to you to learn that the Flooring Xtra brand is still relatively young. Founded in 2008, Flooring Xtra was formed by ten companions working in the flooring industry who were dissatisfied with the brand offering available to Kiwi consumers. The friends banded together to establish Flooring Xtra, a business built upon the belief that community-based organisations were more effective than corporations.
Flooring Xtra isn’t a product of leveraged corporate takeovers as you often hear these days, but rather a story of family and Kiwi ingenuity.
Ten weeks after the launch of the Flooring Xtra brand, new stores were popping up all over the country. The brand’s popularity soared and the group of friends were overwhelmed by flooring retailers throughout New Zealand contacting them, eager to be a part of the Flooring Xtra brand.
Within three years of launch, Flooring Xtra had become New Zealand’s largest flooring company. The appeal and success of Flooring Xtra can be attributed to the philosophy that lies at the heart of the brand. Based around a co-operative model, each store is owned and operated by a local with experience in the flooring industry. So when you step into a Flooring Xtra store anywhere around New Zealand, you’re likely to be greeted by the store owner or one of their expertly trained Sales Consultants.
Whilst Flooring Xtra has been the biggest flooring retailer in New Zealand, recently stepping down to the second biggest, our goal has moved on to focus on being the best. The best local flooring retailers, with the best teams, the best product range and above all, providing the best service to our customers all over New Zealand. If you choose to shop with Flooring Xtra, your flooring project is in the safe hands of a flooring expert from your local community.
Thanks for joining us on our journey!
